When financial planning needs to keep pace with the business
In an increasingly dynamic and data-driven market, the ability to plan quickly is no longer a competitive advantage—it has become a necessity.
It was against this backdrop that Generali Brasil, one of the world’s largest insurance companies with over 100 years of operations in the country, launched a major initiative to transform its Financial Planning division.
In recent years, the company has been expanding its operations with a focus on mass-market insurance, group life insurance, and large corporate risks. At the same time, it has stepped up initiatives related to digital transformation, the use of artificial intelligence, the creation of innovative products, and expansion through partnerships and B2B and B2B2C channels—all of which are fundamental pillars for maintaining its competitiveness in the Brazilian insurance market.
As the business grew, the Planning department found itself facing an increasingly challenging situation.
The diversity of partners and products, combined with the involvement of multiple departments, made the process of consolidating information more labor-intensive and time-consuming. At the same time, there was growing pressure for rapid analysis, scenario planning, and support for strategic decisions in an environment subject to constant regulatory and market changes.
More than just consolidating data, we needed to improve speed, accuracy, and the ability to anticipate trends.
Given this situation, Generali Brasil identified a clear opportunity to improve its planning process.
The growing need for cross-departmental integration and the demand for greater analytical agility drove the search for a new solution. The implementation of an EPM (Enterprise Performance Management) tool thus emerged as a strategic step toward streamlining processes, increasing efficiency, and strengthening decision-making.
More than just a technological change, it was an evolution in the way things were done.
In partnership with EBS-IT, we have begun implementing the EPM solution, with a focus on transforming the financial planning model.
The goal is clear: to reduce reliance on manual processes, speed up calculations and consolidations, and enable the rapid creation of multiple comparative scenarios.
As a result, the department now operates on a more structured foundation, capable of supporting more critical analyses and more consistent decisions.
Since this is the first budget cycle using the new tool, a comprehensive assessment of the results is still underway.
Even so, expectations already point to significant gains:
- More streamlined processes
- Reduction in rework
- Even greater accuracy of the information
- Greater reliability for the areas involved
- Expanded scenario simulation capabilities
- More robust support for decision-making
The new model is expected to enable faster responses to market changes and internal demands, thereby elevating the role of planning within the organization.
More than just implementing a new tool, this initiative marks a shift in how financial planning is positioned within the company.
The model focused on operational efforts is being replaced by a more integrated, agile, and strategy-driven approach.
An important step for organizations that need not only to keep pace with the market but also to anticipate it.
